Brand Voyage

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Overview
Curriculum
Instructor

Achieve Joy, Impact & Profits

Business Planning Bootcamp is a dynamic 12-week online training program tailored for service-based entrepreneurs and nonprofit founders looking to turn their business visions into reality. Whether you have an established business or are just starting out, our training unfolds week by week, featuring online meetings and accountability check-in calls to keep you on track.

Our interactive approach is all about collaboration; we don’t just talk at you but actively engage, opening documents and working together to propel your business forward. By participating in Business Planning Bootcamp, you’ll bypass the trial and error phase and receive valuable support, ensuring you efficiently build your business with confidence. These are the very processes we guide our clients through, and we’re thrilled to welcome you to the Entrepreneur Launch Academy community.

Curriculum

13 Sections
106 Lessons
6 Weeks

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Pre-Brand Bootcamp
Welcome to the preparatory phase of Brand Bootcamp—an essential guide to equip you for the enriching 12 weeks that lie ahead. Led by Me (Latifah), this pre-course section is designed to set the stage, ensuring you have the tools, insights, and collaborative networks needed for a successful journey in building and launching your brand.
13
Week 1: Empowering the Entrepreneur Within
Discover the transformative impact of entrepreneurship, attain essential qualities, achieve a well-balanced life, master time management, cultivate a positive mindset, build a supportive network, and relish the satisfaction of celebrating your milestones.
18
Week 2: Building A Strong Foundation
Craft a comprehensive business plan, pinpoint key milestones, and define success criteria. From shaping your mission and vision to navigating legal structures and intellectual property considerations, we'll guide you through essential elements to guarantee your business foundation is not only strong but also legally sound.
12
Week 3: Market Research & Analysis
Learn about your competitors, understand your target audience with customer personas, and discover the right keywords to boost your online presence. It's hands-on too – you'll complete a practical competitive analysis and update your business plan with what you've learned.
9
Week 4: Building Your Brand
Learn the essentials of building a powerful brand. From understanding brand strategy, personal branding, and identity, you'll explore every facet of creating a compelling brand.
20
Week 5: Business Development
Turn your idea into a thriving business venture through the discovery of the essentials of business development, overcoming objections, and refining offerings. Learn to set prices, communicate effectively with customers, and build a compelling value proposition.
12
Week 6: Website Development
Understand why a business website is essential and identify specific advantages. Dive into security best practices, website architecture, user engagement strategies, and SEO essentials, shaping a comprehensive understanding of creating your impactful online presence.
16
Week 7: Content Creation
Explore on-page SEO, master the art of copywriting using AI, and create captivating visual and written elements for your brand, ensuring a compelling and optimized online presence.
13
Week 8: Marketing
Get equipped with strategic marketing strategies and tools. From understanding conversion rates to crafting soft launch campaigns and utilizing AI for social media, press releases, and video scripts for a comprehensive marketing approach.
14
Week 9: Sales
Sales Week will equip you with a deep understanding of the Sales Funnel and Customer Journey, empowering you to optimize your approach for maximum impact. Additionally, you'll gain strategic insights into efficient resource allocation, arming yourself with the tools needed to boost sales and enhance customer satisfaction.
12
Week 10: Operations
Learn how to develop efficient business processes and implement systems for streamlined sales and customer management. From crafting structured onboarding processes and client gifts to managing feedback and reviews, the week concludes with insights into scaling operations and risk management, ensuring your business is well-prepared for growth and resilience in the face of challenges.
7
Week 11: Financial Management and Accounting
Immerse yourself in financial literacy by learning record-keeping, budgeting, and cash flow management. From creating a sample transaction log and drafting a monthly budget to developing effective cash flow strategies and preparing basic financial statements.
7
Week 12: Launch
Gear up for your business launch with a launch marketing campaign. Learn post-launch strategies, delve into website traffic analytics using tools like Microsoft Clarity, and explore scaling-up approaches.
8

Latifah Abdur

Hello! I’m Latifah, and I’m thrilled to be your guide for Brand Bootcamp. As an entrepreneur, I’ve walked a path much like yours, filled with dreams, determination, and a relentless pursuit of success. What excites me most about teaching Brand Bootcamp is the opportunity to equip you with the skills and knowledge you need to flourish in the competitive world of branding, web design, and marketing. I’m passionate about helping you discover your unique path to success and guiding you through the challenges that may arise. I can’t wait to dive into the world of branding with you, exploring how to create a brand that resonates and stands out. We’ll venture into the intricacies of web design, ensuring your online presence is a true reflection of your brand’s excellence. And we’ll master the art of effective marketing, so you can connect with your audience and achieve your business goals. Join me in this exciting journey, and together, we’ll build your brand, boost your confidence, and pave the way for your business to thrive.

Achieve Joy, Impact & Profits

Curriculum

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